According to this article from Bloomberg business Weekly the No. 1 reason while people don't buy girl scout cookies is because they can't find a girl scout to buy them from. So accord to the Girl Scouts of America chief communications director they decided to evaluate what they were doing and find a new approach to hopefully solve this problem.
They are calling it the "Digital Cookie" program according to the article. The program will run January through April just like the regular selling season. Another perk to this new initiative is that it allows for credit card payment so that those without cash can still support a girl scout.
More informaiton can be found in this article from Bloomberg Business Weekly or on the Girl Scout website.
This new program has brought the girl scouts into the modern era, which is a big and heavily debated step for them to take. What do you think about this new program, is it hurtful to the idea of what girl scouts do and stand for to create an online ordering area.? Do you think you will buy some girls scout cookies online this season?
